Art Director / Creative Director
Mill Valley, CA, USA
+1 415 260 0678
Mill Valley, CA, USA
+1 415 260 0678
Creative professional with over two decades of experience driving creative ideation, development and execution. Proven success in managing cross functional teams including designers, art directors, writers and project managers. Excellent management, mentoring and organizational skills.
Specialties: Branding and identity, campaign development, web and interactive art direction, event identity, photo art direction, product identity and packaging, messaging.
WORK EXPERIENCE
Andrew Martin Design
Founder / Creative Director + Brand Strategist
1998 – Present
NYC+SF, CA
Own and operate a design and branding consultancy, with focus on brand strategy and identity, packaging, corporate and product identity, campaigns, brand messaging and naming. Clients include Autodesk, Databricks, Cummins, Borrego Energy, Sengled Smart Lighting, Open Systems, Chase Bank, Lunavi, West+Wilder Wine, Ram's Gate Winery, Hachette Home Group, Also Energy, Lumeta. Have also worked on contract at Hotwire Communications.
Founder / Creative Director + Brand Strategist
1998 – Present
NYC+SF, CA
Own and operate a design and branding consultancy, with focus on brand strategy and identity, packaging, corporate and product identity, campaigns, brand messaging and naming. Clients include Autodesk, Databricks, Cummins, Borrego Energy, Sengled Smart Lighting, Open Systems, Chase Bank, Lunavi, West+Wilder Wine, Ram's Gate Winery, Hachette Home Group, Also Energy, Lumeta. Have also worked on contract at Hotwire Communications.
Enphase Energy
Creative Director
2011 – 2016
Petaluma, CA
Responsible for creative direction and brand strategy for this technology leader in the renewables space. Directed and developed brand expression and assets for global implementation in all aspects of the business, both online and offline. Completely rebranded the company starting with vision, mission and core messaging to logo and brand identity to website and online experience to campaigns and collateral. Responsible for developing and driving naming strategy. Managed small internal creative team. Drove consistent brand expression through the development of guidelines, assets and templates as well as regularly interfacing with regional marketers and creative vendors around the globe.
Creative Director
2011 – 2016
Petaluma, CA
Responsible for creative direction and brand strategy for this technology leader in the renewables space. Directed and developed brand expression and assets for global implementation in all aspects of the business, both online and offline. Completely rebranded the company starting with vision, mission and core messaging to logo and brand identity to website and online experience to campaigns and collateral. Responsible for developing and driving naming strategy. Managed small internal creative team. Drove consistent brand expression through the development of guidelines, assets and templates as well as regularly interfacing with regional marketers and creative vendors around the globe.
Autodesk
Creative Director + Art Director
2000 – 2011
SF, CA
Led inhouse creative organization for this $2-billion design software company. Managed and mentored a seventeen person, international staff of writers, editors, art directors, and designers as well as contractors, outside agencies and suppliers. Drove creative development and execution for Autodesk’s brand identity, product identity, 3D imagery, video, tone and voice, and event campaigns. Managed diverse teams of art directors, designers, and project managers, as well as outside agencies, freelancers, photographers and suppliers. Drove design direction on brand development, product and event identities, video development. Presented to executive stakeholders within the company. Hands on design of brand systems design, logos, collateral, event graphics, imagery. Key decision maker in the development of Autodesk design standards. Initially hired as software packaging designer. Redesigned the entire Autodesk software line (42 products—3 retail, 39 channel) including boxes, manuals, CD sleeves, labels, splash screens, web icons, launch icons.
Creative Director + Art Director
2000 – 2011
SF, CA
Led inhouse creative organization for this $2-billion design software company. Managed and mentored a seventeen person, international staff of writers, editors, art directors, and designers as well as contractors, outside agencies and suppliers. Drove creative development and execution for Autodesk’s brand identity, product identity, 3D imagery, video, tone and voice, and event campaigns. Managed diverse teams of art directors, designers, and project managers, as well as outside agencies, freelancers, photographers and suppliers. Drove design direction on brand development, product and event identities, video development. Presented to executive stakeholders within the company. Hands on design of brand systems design, logos, collateral, event graphics, imagery. Key decision maker in the development of Autodesk design standards. Initially hired as software packaging designer. Redesigned the entire Autodesk software line (42 products—3 retail, 39 channel) including boxes, manuals, CD sleeves, labels, splash screens, web icons, launch icons.
Academy of Art University
Instructor, Typography
2011 – present
SF, CA
Instructor, Typography
2011 – present
SF, CA
Teach graphic design and typography skills to second semester MFA students. Develop curriculum to challenge and connect with young, inexperienced designers. Facilitate project and presentation development. Student projects have won awards at CA, Creative Design and Graphic Design USA.
Randle Design
Senior Designer
1999 – 2000
SF, CA
Involved with all aspects of print design, from conceptual sketch to press check. Designed and produced almost all work that came out of the office. Firm specialized in corporate identity and collateral, event graphics, packaging and advertising. Position included client contact, print management, paper selection. Clients included ZDNet, NetObjects, Commerce One, ExploreRealty, MacWorld, Red Herring, Logitech, OmniSky.
Senior Designer
1999 – 2000
SF, CA
Involved with all aspects of print design, from conceptual sketch to press check. Designed and produced almost all work that came out of the office. Firm specialized in corporate identity and collateral, event graphics, packaging and advertising. Position included client contact, print management, paper selection. Clients included ZDNet, NetObjects, Commerce One, ExploreRealty, MacWorld, Red Herring, Logitech, OmniSky.
Paganucci Design
Senior Designer
1996 – 1998
NYC
Designed corporate identity and collateral materials, annual reports, catalogs, advertising, packaging and magazine layouts in award-winning Manhattan studio. Clients included Aiwa, Bear Stearns, Daewoo, Dean Witter, Price Waterhouse, Siemens, and Sony, among others.
Senior Designer
1996 – 1998
NYC
Designed corporate identity and collateral materials, annual reports, catalogs, advertising, packaging and magazine layouts in award-winning Manhattan studio. Clients included Aiwa, Bear Stearns, Daewoo, Dean Witter, Price Waterhouse, Siemens, and Sony, among others.
EDUCATION
University of California, Berkeley
Berkeley, CA
Bachelor’s of English / Bachelor’s of French
Berkeley, CA
Bachelor’s of English / Bachelor’s of French
Pratt Institute
Brooklyn, NY
Master’s of Communication Design
Thesis: Designs of the Times: Teaching Graphic Design History Through Practice
Brooklyn, NY
Master’s of Communication Design
Thesis: Designs of the Times: Teaching Graphic Design History Through Practice
LANGUAGES
English (Native) / French (Working Knowledge)
English (Native) / French (Working Knowledge)
ADDITIONAL INTERESTS
Architecture, Photography, Swimming, Poetry
Architecture, Photography, Swimming, Poetry